LED export data released in 2015, dual-track parallel of own brand and OEM

Customs data for 2015 showed that China’s LED exports reached 102.28 billion U.S. dollars in 2015, an increase of 10.95% from 2014 (9.211 billion U.S. dollars). Among them, LED bulbs still topped the list with 1.156 billion U.S. dollars worth of exports, but fell 1.4% compared to 2014.

Customs data for 2015 showed that China’s LED exports reached 102.28 billion U.S. dollars in 2015, an increase of 10.95% from 2014 (9.211 billion U.S. dollars). Among them, LED bulbs still topped the list with 1.156 billion U.S. dollars worth of exports, but fell 1.4% compared to 2014. The second largest export volume is LED lamps. In 2015, the export volume was 927 million US dollars (including bracket lamps), an increase of 12.66% from the 823 million US dollars in 2014.

“Stand lights are very popular in North America.” Nie Pengxiang, who from Zedu lives in the United States, said that due to the ease of integration of the fixture lights, it is relatively large in the North American market. From the export data point of view, this point has also been confirmed.

With the increasingly fierce competition environment in the domestic LED market, Chinese LED companies are increasingly optimistic about overseas markets. “We have completed construction work in the Americas market, Southeast Asia market, India market, Middle East and Central Asia market, and African market in 2015. “The company is actively deploying overseas markets to capture lighting opportunities in India and North America, and its product layout is the starting point for lighting products.

In addition, the proportion of solar lighting exports is not limited. From the 2015 semi-annual report of the company, it can be seen that in addition to China, other regions contributed about 1.59 billion yuan in operating income to Sunshine Lighting, of which the operating income in Europe and North America reached 1.06 billion yuan, accounting for about the company’s overseas exports. 2/3. “The company has implemented a separate subsidiary business strategy for regional subsidiaries in Europe, the United States, and the Asia-Pacific region.” Chen Yiping, a director of Zedu Lighting, believes that the company’s mechanism for adapting to local conditions is more market-oriented.

There is a saying, “Quality issues are trading problems.” How to make consumers believe that your product is good? Only through the brand. In China, there are also a number of LED companies, such as sunshine lighting, that go out of the country with their own brands, and more and more such companies.

However, in reality, OEMs for international brands are also a major way for domestic LED companies to go overseas.

It was found that the operating income of Zedu in January-June 2015 and 2014 was RMB 100 million and RMB 211 million, respectively; the net profits were RMB 1,380.03 million and RMB 2,335,411, respectively, and the net profit rate exceeded 10%. “Most of the marketing came from OEMs for OSRAM,” said an analyst who declined to be named, saying that overseas markets + large-scale OEMs are a big reason for the company’s high profits.

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